Online Surveys are one of the most common tools used by companies for market research in todays world. Questions might be subjective and/ or objective in nature but usually do not take up much time. Consumers get an opportunity to voice their opinions and Companies use these surveys to take the best possible business decisions to maximize their profits. Various types of online surveys are conducted buy different websites these days. A few are listed below:
Online Surveys for Rewards or Cash: These are the most fundamental and highly demanded type of online surveys available in the various websites. Most of them are conducted by Companies, mostly though market research firms, for marketing purposes. They are a cheap and efficient manner to gather information on the response of consumers to products and services offered by the companies. The data gathered helps the companies improve their productivity. By signing up for these surveys you can get lucrative reward opportunities. While some surveys pay cash on a per survey basis, majority of them provide the survey- takers with merchandize, gift vouchers or credits to be used in online stores.
Focus Groups: Focus groups opportunities, being such high in demand, mostly provide extremely narrow, restrictive and short time offers. Thus these are much tougher to hook up with. The rewards on the other hand can be very attractive and they mostly pay cash. So if you get an opportunity to get involved in a focus group, go for it! Most focus group online surveys are based on only a certain profile of people on the basis of profession, hobbies, interests or age groups. Keep an eye out for offer that may be applicable to you and respond immediately to the offer.
Product Tests: While most of the online surveys require the consumers to review a certain product, Product tests actually give you the opportunity to try out the products before reviewing them. Companies or websites mail you samples of a particular product and you have to test the product and provide appropriate feedback online within the stipulated time period. While some companies provide let you keep the sample product as an incentive for your opinion, other may provide additional bonuses or cash for your participation.
Academic Studies: In most cases, academic studies related online surveys do not provide incentives and rely on survey takers charitable attitude about academic pursuits. Some academic institutes however pay cash for surveys that involve various types of research work. Some of these studies might be very personal but luckily, the institutes involved in conducting the surveys uphold high levels of confidentiality.
Free surveys: How many times does a pop up survey appear while you are browsing through different web pages? These are the type of surveys that require you to provide your views if you have time or interest. They do not pay cash or provide any other benefits. Most of these surveys are also linked to social media websites since its more likely to find voluntary survey takers there. You can take up these online surveys for fun!